About The Branding Fix
Blogging in the age of AI. Sans burnout. Sans bullsh*t.
We’re Francesca and Victoria – two long-time book bloggers with 28 years of combined experience and enough caffeine in our systems to launch another decade of content. One of us runs on beautifully organized systems and Notion dashboards. The other can quote Housewives taglines like scripture. Together? We’re here to help you build a content brand that actually works—without working yourself into the ground.
The Branding Fix is our response to the chaos. AI, Google updates, content platforms that change overnight – we get it. We’ve lived through it. And we’ve built sustainable platforms across blogs, YouTube, Instagram, podcasts, and newsletters. So now? We’re pulling back the curtain and showing you what’s really working.
So now? We’re pulling back the curtain and showing you what’s really working.
This isn’t a course creator factory.
It’s not for the hustle queens. It’s for the girlies who want their blog, YouTube, or content platform to support their life – not consume it.
We talk strategy, yes. But we also talk self-care, energy management, and how to stay grounded when the algorithm feels like a black hole. And we always keep it real. No fluff. No hype. Just the tools, experiments, and honest lessons from two creators who’ve tried it all (and still believe blogging has a future—especially if we do it together).
Get to Know Us

Francesca
Design, tech, and digital planning. Addicted to organizing workflows and finding the simplest tech solution that won’t make you cry.
go-to coffee order
hot caramel macchiato
I’d rather be
mountain cabin (with a view & book)
ASTROLOGY
☉ Aquarius, ☾ Leo, ↑ Cancer

Victoria
Content, scripting, and strategy nerd. Obsessed with TESTING, breaking down trends and building systems that actually scale.
GO-TO COFFEE ORDER
pikes place
i’d rather be
home in bed with a book
ASTROLOGY
☉ Capricorn, ☾ Libra, ↑ Capricorn
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