Is Blogging Still Worth It in 2025? 8 Truths You Can’t Ignore in the Age of AI

If you’re a new or seasoned blogger wondering whether blogging is still worth it in 2025, you’re not alone. The truth? Blogging isn’t dead, but lazy blogging is. With the rise of AI, changing Google algorithms, and the constant evolution of social platforms, the way we blog has to evolve too.

When we started blogging, back in the days when Blogspot and RSS feeds ruled the internet, things were a lot simpler. You could throw up a 500-word post with a few keywords and get thousands of pageviews overnight. Strategy? Optional. Brand identity? Not really a thing. Back then, just showing up regularly was enough to build an audience.

But the landscape has changed. In the age of AI, blogging can’t be formulaic or surface-level anymore. That’s what we mean by lazy blogging: regurgitated posts, vague listicles, content that doesn’t say anything new. That kind of content used to work. It might even have made some ad money. But in 2025, it just gets lost in the noise.

Now, success is about connection. It’s about depth. It’s about showing up with a clear voice and perspective, and yes, putting in the work to be known. I’ve been blogging for over a decade, and I can tell you: the rules have changed, but the heart of blogging is still alive.

Watch the Full Conversation: Want to hear us break this all down with personal stories, real-life examples, and a lot more context? Watch the full video below, it’s packed with practical advice for bloggers navigating the AI era.

8 Blogging Secrets You Can’t Ignore in the Age of AI

Here’s what actually works in today’s digital world (and what I wish someone had told me sooner):

1. Search Isn’t Dead, But Brand Is Everything

Yes, AI tools and Google updates have impacted traffic, but people still search. The difference? They need to be searching for you. That means building a recognizable, memorable brand across all platforms. When someone thinks of a topic in your niche, you want them thinking of you.

I learned this the hard way. I used to chase SEO hacks, but I wasn’t building anything memorable. Once I leaned into showing up more consistently on Instagram, YouTube, and my newsletter, I noticed a shift, people started typing my name into search, not just the topic.

2. Ditch the Keyword Tools

This one’s controversial, but it’s changed everything for me. Instead of spending hours in keyword research tools, I started paying attention to what people were actually asking me. The DM that asked how I plan content when I’m burnt out? That became a blog post. The Facebook comment about organizing Pinterest boards? Blog post. It’s more intuitive, but way more effective.

Real people don’t speak in search volumes, they speak in questions. Answer those, and you’ll always have content that matters.

3. Long-Form Listicles Are Out, Snackable Deep Dives Are In

Raise your hand if you’ve written a monster post with 30 book recommendations or 20 tips for productivity. Me too. But readers don’t want to scroll forever anymore. Now, they want clarity. They want you to zoom in on one specific problem and walk them through it.

Once I stopped trying to say everything in one post, I noticed readers spending more time on the page and actually clicking through. Deep, snackable content wins.

4. Social Content Can Drive Just as Much Traffic as Google

A 60-second video I made on organizing your blog categories? It brought more clicks to my site than a blog post that took me four hours to write. The key: meeting people where they already hang out.

Whether it’s a reel, a pin, or a YouTube short, social content acts like a magnet. But only if you link it strategically. I now treat my blog as the hub and my socials as spokes, each one leads back to the main message.

5. Go Deep, Not Wide

I used to write roundups like “20 Cozy Winter Reads.” They got some traffic, sure. But the post where I shared how romance novels helped me get through burnout? That one got comments, shares, and actual connection. People remembered it.

Depth is how we build trust now. If you can tell a story and tie it to your niche, that’s where the magic happens.

6. Stop Niching Down, Start Building Pillars

There was a time when niching down was the gospel truth. But now? Being overly narrow can box you in. Instead, I focus on content pillars that reflect different sides of me: mindful marketing, cozy business routines, seasonal reading habits.

These pillars feel like a full expression of who I am, and they give my audience more ways to connect with me. It’s about being multi-dimensional without being all over the place.

7. Diversify Your Traffic Streams

Relying on just Google is risky. Email became my safety net. When I started sending weekly newsletters, I saw more consistent traffic, more engagement, and more purchases from my shop.

And here’s the kicker: I now build every piece of content with repurposing in mind. One blog post turns into a carousel, a short, an email, and maybe even a podcast episode. This approach saved me from burnout more than once.

8. Diversify Your Income Too

Back in the day, ad revenue felt like the goal. But these days, it’s just one stream. I now earn through affiliate links, digital products, a paid newsletter, and one-on-one consults.

And it all started with a single blog post. That one post sparked an email list, which led to a product, which turned into a whole ecosystem. Your blog can be the seed, but you have to nurture the other branches.

Bottom Line? Blogging Is Still Worth It, But It’s Different

If you’re willing to do things differently, blogging in 2025 is not just alive, it’s thriving. It may take longer to see traction, and yes, it requires more strategy and consistency. But if you build a brand, connect with your audience, and repurpose smartly? Your blog can absolutely grow and earn in today’s digital world.

Next up: we’ll be talking about how to build your blog around your brand instead of keywords. Ready to finally stop guessing and start growing? Join the list » and don’t miss any tips.

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