Welcome to The Branding Fix Journal, where two former solo bloggers turned co-workers are rebuilding their blogs (and digital lives) from the ground up. We’re figuring out how to future-proof our content in the age of AI, sidestep burnout, and actually enjoy the process—even when Mercury’s doing the most. This is where we share the experiments, the systems, the flops, and the wins. It’s messy, honest, and totally ungated.